“We want the best for our customers, and these two days have contributed greatly to that.”

So says Ola Larner, co-owner of Animek, a dealer of LANDMECO’s products in Sweden.

Together with 15 other dealers from Norway and Sweden, he was invited to a two-day seminar where participants gained an insight into LANDMECO’s product range and exchanged experiences, developed ideas and discussed challenges.

“It was the first gathering of its kind, and it was brilliant, as it gave us the chance to talk to other dealers, and we often face the same challenges and problems. Just as important was the chance to exchange ideas and suggest improvements,” says Ola Larner, who hopes there will be more seminars of this kind.

“I think it’s a great initiative, as it helps us become better dealers so we can provide the best service to the farmers,” says Ola Larner.

Building relationships

Jon Ustad, product manager at Norwegian company Felleskjøpet, had no hesitation in agreeing to take part.

Although he has been to LANDMECO several times, it is important to meet new staff and keep up to date with developments in the poultry industry.

“For me, it’s important to constantly build on the relationships I have with LANDMECO, and the best way to do that is by meeting up and putting a face to the people I speak to on the phone or email every day,” says Jon Ustad.

LANDMECO has been growing in recent years, and these two days have also helped to bring him up to speed with that development.

“We’ve received valuable input, as we’ve had the opportunity to discuss products, market approach and suggest solutions that can help make both us as a dealer and LANDMECO to become even better and, ultimately, create greater value for our customers. So, all in all, it’s been worth spending two days in Denmark,” says Jon Ustad.

Strengthening support

Inge Nørgaard, Commercial Director, is very pleased with the participants’ feedback.

“Our goal is always to strengthen our collaboration with our dealers and thereby increase our visibility and presence in the markets. We had a good dialogue at the seminar about how we can improve in this area,” says Inge Nørgaard.

At the same time, it has been important for LANDMECO to give dealers an insight into the modern production facilities and new warehouse facilities.

“Our organisation has, of course, grown significantly over the last few years, so it was important for our dealers to meet and put a face to the staff in support, logistics and those who handle the orders the dealers place with us. Because I am convinced that this helps to strengthen the overall support for farmers,” she explains.

It was the first seminar, focused on a common market approach and strongly emphasizing relationship-building across LANDMECO’s organization.

“The concept works, and the next seminar is already being planned. I am certain that it helps us work together even better, with the purpose of becoming an even better collaboration partner for our mutual customers,” says Inge Nørgaard.

Text: Journalist Mikael Sand, JVR Consult. Tel: 30561992. Email: ms@jvrconsult.dk.