We’re proud to introduce Roland T. Grabador Jr., Landmeco’s Area Sales Manager for the Philippines. With over 15 years of sales experience across animal feeds, pig genetics, farm equipment systems, and farm construction, Roland brings a unique blend of industry knowledge and customer insight to help Filipino poultry producers grow smarter and more sustainably.
Practical Knowledge, Built on Sales and Field Experience
Roland’s deep involvement in the livestock industry has given him a front-row seat to the challenges farmers face every day—from feed conversion and housing efficiency to animal health and long-term ROI. Over the years, he has worked with both multinational companies like Cargill, PIC, and Topigs Norsvin, and with local enterprises—allowing him to stay grounded in what truly matters on the farm.
“Listening is everything,” Roland shares. “You have to train your eyes and ears to spot what the farmer really needs—even if they don’t say it directly. That’s how you bring value.”
Why Landmeco?
For Roland, joining Landmeco wasn’t just a career move—it was a mission. He first became familiar with Landmeco during his time in the pig sector, and was impressed by the company’s innovative approach to poultry production.
“I’m passionate about elevating food production in the Philippines. Landmeco stands out with practical, forward-thinking solutions that improve both animal welfare and farm efficiency. That’s the kind of partner we need on the ground.”
A Clear Vision for Poultry Development
Roland is currently focused on identifying poultry projects that are expanding, upgrading, or in the early planning stages. His goal for the year? To help build a broiler project that can serve as a benchmark for smart, future-proof poultry production in the Philippines.
“I see my role as more than just sales. I’m here to lead, to grow our network, and to influence the market by showing what’s possible with the right system. My vision is to develop a community of Landmeco farms that deliver performance on par with global standards.”
A Trusted Partner for Filipino Farmers
As Area Sales Manager, Roland is committed to being a long-term partner—not just a supplier. Whether it’s broiler or breeder production, large farms or smaller family operations, his approach is to work closely with clients, understand their needs, and help them find the best path forward.
“I take this role close to heart. I treat Landmeco as my own. And I want our customers to feel that same level of dedication—because their success is ours too.”
Outside of Work
When he’s not meeting with clients or planning the next project, Roland enjoys a quieter life with his family. He spends his free time cooking, traveling, or simply being present with loved ones—a balance that keeps him energized and focused.
We’re excited to have Roland leading Landmeco’s efforts in the Philippines. With his strong sales background, practical mindset, and genuine passion for supporting farmers, he’s ready to help you turn your poultry goals into reality.
📞 Get in touch with Roland
Roland T. Grabador Jr.
Area Sales Manager, Philippines
📱 +63 91 7102 7889
📧 rtg@landmeco.com
